Every successful business starts from a good idea. You observe a specific need in the market and you realize that you could be the provider and start your own business. But how do you materialize this vision? A Business Plan is the perfect tool for testing that idea, and also necessary to qualify for any of the Provincial Nominee Programs offered for Immigrating to Canada.
Market Entry Strategy vs. Marketing Strategy
Working in the international business arena I often find clients confused about these two strategies when it comes to write a business plan. Is it the same thing to develop a market entry strategy than a marketing strategy? What comes first? Besides creating a heated debating environment, to differentiate them is actually a very important part for any business pursuing international expansion.